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Videos

What now? (Spanish)

Latin America is facing one of the most complex moments in its recent history. From the corruption scandals in Brazil, to the turmoil in Venezuela, from Mexico's border relationship with USA to Argentina’s financial turbulence. This presentation...

Catalogue: Latin America 2017: #IN
Author: Alejandro Schtulmann
April 5, 2017
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Citation

Schtulmann, A. (2017a, April 05). What now? (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-now-spanish-


Videos

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Neira, Jorge Fonseca
Companies: Dichter & Neira , The Coca-Cola Company
June 15, 2016
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Citation

Neira and Fonseca (2016a, June 15). Coca-Cola culture club (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club-spanish-


Research reports

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements ,with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). ESOMAR data protection checklist (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-data-protection-checklist-spanish-


Videos

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016
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Citation

Foschi and Mejía Posada (2016a, June 15). How to enter in a highly competitive environment without sinking (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking-spanish-


Videos

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
June 15, 2016
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Citation

Alvarez-Chavarria, L. (2016a, June 15). Illicit trade (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/illicit-trade-spanish-


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

Behind the curtain (Spanish)

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
June 15, 2016
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Citation

Mociulsky and Alarcón (2016a, June 15). Behind the curtain (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/behind-the-curtain-spanish-


Videos

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
June 15, 2016
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Citation

Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-


Videos

Opening Latin America Conference 2016 (English-Spanish)

Opening of the Latin America Conference in 2016 by ESOMAR Council member Joaquim Bretcha.

Catalogue: Latin America 2016: Research Renovation
Author: Joaquim Bretcha
June 15, 2016
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Citation

Bretcha, J. (2016a, June 15). Opening Latin America Conference 2016 (English-Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opening-latin-america-conference-2016-english-spanish-